I found this on the train to work - surely a contender for the most geekiest stunt used to promote the Watchmen movie. The front and back pages of the (London) Metro freesheet were replaced by pages from New Frontiersman:
Do you think when the advertising people suggested this to Metro, they explained that the New Frontiersman is the paranoid right-wing publication from the Watchmen universe, one beloved by conspiracy nuts and vigilante psychopaths?
Metro - the freesheet from Associated Newspapers, publishers of the Daily Mail - is the New Frontiersman. It is too perfect. I am not one to give credit to the advertising industry but surely this has transcended advertising and is some form of art statement.
(click images for hi-res)